Pinterest For Business?
Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. According to Compete, unique visitors to pinterest.com increased by 155% just in one month, from December 2011 to January 2012.
In December 2011, Pinterest made Hitwise’s list of the top ten social networks, sitting at #5 and beating out big names like LinkedIn and Google+. As with any hot new social network that comes onto the scene, marketers are chiming in with, “Can I use it for marketing?” Absolutely.
Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL .
One can browse through the items other users have pinned and ‘like,” “repin” or “comment” on them. As with most other social networks, members are encouraged to interact with the content by reposting it, sharing others’ pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.
Using a visual emphasis, the social network is very much focused on the concept of a person’s lifestyle, enabling you to share your interests and preferences with others and discover those of like-minded people. As Pinterest put it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.”